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Jon Tetzlaff

Senior Front-end Engineer

Waukesha, Wisconsin

Profile

I am a Senior front-end engineer with over 13 years shipping customer-facing interfaces for agencies, e-commerce, and my own product. I turn loose specs into working UI, focusing on component systems, accessibility, and performance.

Skills

UI platforms
React, Next.js, Vue.js, Nuxt, HTML, CSS, Sass, Responsive web design
Product and quality
Component libraries, WCAG / Accessibility, Performance, Design collaboration
Platforms and delivery
WordPress, Shopify, Umbraco, REST APIs, Vite, Git
Also used
Ruby on Rails, PHP, C#, Serverless (AWS Lambda, S3)

Experience

Senior Front-end Engineer Northern Ground

Milwaukee, WI · December 2023 - Present

I own the front-end discipline at a Milwaukee digital studio. That includes technology choices, standards, and most front-end implementation.

  • Helped build and launch more than 24 production websites on WordPress, Shopify, and custom stacks
  • Translate design into production UI and keep the front-end standards consistent across client work
  • Partner with design and project leads to ship responsive, accessible marketing and product sites

Co-Founder, Technical Campsite.bio (GrahamSnaps LLC)

Greater Milwaukee Area · December 2016 - October 2023

Bootstrapped link-in-bio product for Instagram, TikTok, and other social platforms. Built the customer-facing product and a large share of the platform. Exited via acquisition in October 2023.

  • Took features from idea and design through front-end and back-end implementation with a two-person founding team
  • Built a Vue component library reused across the marketing site, web app, public profiles, and admin tools
  • Shipped a system of apps: Nuxt marketing site, Vue SPA + Rails API + MongoDB, Nuxt SSR profiles on Lambda and S3, additional serverless functions, email tooling, and an admin dashboard
  • Grew the product to more than 250,000 signups while keeping the UI simple as features accumulated

Senior Front-end Engineer Bright Cellars

Greater Milwaukee Area · February 2020 - March 2021

E-commerce team focused on React, Webpack, and PHP, emphasizing accessibility and performance.

  • Refactored legacy pages into React as the site moved toward an SPA
  • Worked with design to implement new pages and give implementation feedback

Senior Full Stack Developer CI Design Inc.

Greater Milwaukee Area · June 2019 - February 2020

Led front-end development on a large website build and mentored junior developers.

  • Owned front-end architecture and delivery on a major client site
  • Worked across Git, Sass, HTML, JavaScript, Gulp, Webpack, React, and C#

Lead Front-end Developer Lightburn

Greater Milwaukee Area · July 2013 - June 2019

Digital studio work for clients on Umbraco, Kentico, and Shopify. Built and maintained dozens of sites over six years.

  • Built websites from scratch across multiple CMS platforms
  • Created and shared front-end standards used across the company
  • Helped with hiring and mentored junior developers
  • Built and maintained mobile applications released in the App Store and Google Play

Education

University of Wisconsin-Stevens Point

B.S., Web and Digital Media Development · 2008 - 2012